What I Wish I Knew When I Started Facebook Ads
We run millions of dollars in Facebook Ads per year. So what have we learned?
If we could go back in time and tell ourselves just one thing about making profitable Facebook ads is: choose MOBILE news feed placements.
Then, you’ll want to click on a campaign and select or create an ad set. Just to see how it works, we suggest looking at an ad set you already have created. Then, you’ll want to click on the edit button on the right side of your screen.
Scroll down a bit, and viola! The placements section. This is what it will look like automatically. While this setting will work fine sometimes, it’s better to know exactly where people are seeing your ads.
Go ahead and click “Edit Placements” so you can start customizing your ads. Head on over to the device types dropdown menu and select “Mobile Only”.
One last thing before your ads start soaring to new heights. Facebook has a lot of different ways to show your ad to people, but we’ve found that the news feed is the best place to show people your ads. So you’ll want to unselect everything other than your feed. At the end it should look a little like this.
And that’s it! A one minute change that we wish we had made earlier. We hope this helps everyone who is new to Facebook ads to create more profitable ads.