O2 launches iPhone 4S Rental Program

Posted In Apple news - By Joon On Tuesday, December 13th, 2011 With 0 Comments

Rental services have become very popular with a lot of things, such as cars, houses, washing machines, furniture and a lot of other things. Almost anything can be leased for a short amount of time and be returned.

Now the European-based operator O2 is looking to bring this business model to the smartphone market as it has just announced its new rental program: O2 Lease. With the service, customers will now be able to rent the iPhone 4S instead of purchasing it…

European based operator O2 is about to bring his business model to the smartphone market and has just announced its new rental service where customers will be able to rent the iPhone 4S instead of purchasing it.

From Sally Cowdry, O2′s marketing and consumer director:

“This is the first time a UK mobile operator has adopted a leasing model. We know that customers and small businesses are used to leasing everyday items from cars and washing machines to photocopiers and office space. They understand how it works and what the advantages of a leasing are. We have simply taken this idea and applied to the smartphone market.”

From iDB:

For £55 (which is around $85 US) per month, customers will get a 16GB iPhone 4S and a wireless plan that includes 750 minutes of talk time, unlimited text messaging, 500MB of data, and device insurance. Users can upgrade to the 32GB model for an additional £10 a month.

The leasing option comes with a 1 year contract. At the end of the 12 months customers can return the device to O2 and then rent the latest handset, keeping them on the cutting edge of smartphone technology.

O2 says the service is “the first tariff model available to all O2 customers that reflects the lifecycle of the smartphone industry.” That’s pretty accurate when you think about it. eBay gets flooded with iPhone listings every year around the time that Apple refreshes its handset.

Do you think this new business model will be popular?


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